Taking a Look at Sustainable Woods - 1299 Words

INTRODUCTION Sustainability is a term that describes how environmental critical systems remain diverse and productive over time. Sustainability for humans is the ability to save the quality of life that we live in the long term and this in turn depends on the conservation of the natural world and the responsible use of natural resources. The term sustainability has become widespread and can be applied to almost every facet of life on Earth, from the local level to the global level and over different periods of time. Wetlands and healthy forests are examples of critical systems sustainable. The courses biochemical hidden redistributes water, oxygen, nitrogen and carbon in living systems and non-living in the world, and has secured a permanent life for millions of years. But with the increasing number of people, inhabitants of this land, descended natural ecosystems and the change in the balance of natural cycles have a negative impact on both humans and other living systems. There is scientific evidence that many human lives in an unsustainable manner, and that the re- human use of natural resources to within sustainable limits will require a major collective effort. The livelihood sustainability more can take many types ranging from reorganizing living conditions (for example, villages environmental, towns and environmental and the Sustainable Cities) and re-evaluation of the economic sectors (perm culture, green buildings and sustainable agriculture) or work practicesShow MoreRelatedCase Study : Supply Chain Business Operations1549 Words   |  7 PagesPositive strategy which focuses on 3 areas (IKEA Group, 2014). The first area of focus is to get customers on board with living a more sustainable life at home (IKEA Group, 2014). For example, promoting products and solutions that allow customers to save energy and reduce waste at a low price. IKEA’s second area of focus is to secure a long term access to sustainable raw materials, while benefiti ng the communities that the raw materials are coming from (IKEA Group, 2014). The third area of focus forRead MoreDeforestation Is The Real Consequences Of Deforestation1231 Words   |  5 PagesThis land also provides a home for natural wildlife. But what would Earth look like without these forests? If the rate of deforestation continues to increase then we may have to find out the answer to that question. Deforestation is a recurring global problem which is the act of tearing down a forest to use the land for a different purpose. Today’s society is so steadfast on advancement that they aren t stepping back to look at the solutions to the problem, alternatives, nor the very real consequencesRead MoreCase Study : Global Enterprise Ikea1392 Words   |  6 Pagesdistribution centres and 11 customer distribution centres in 16 countries, IKEA’s flat packs have been assembled around and transported across the world to reach almost 400 stores internationally. Swedwood, IKE A’s subsidiary for production of its many wood products including the iconic BILLY bookcase has its headquarters in Sweden and 9 locations around Europe along with plants in China, Russia and the U.S.A. In 2016, IKEA opened in Morocco and added 13 other stores to their global network which willRead MoreFinding Window Blind Material Options Do You Offer?1231 Words   |  5 Pagesgiving you the most privacy, then look no further. Buying blinds made with quality you can depend on doesn t have to be hard, you just have to know where to look. And that s where Peach Building Products comes in. Welcome to our wonderful world of window blinds in Utah. What Window Blind Material Options Do You Offer? Wood Blinds Our hardwood blinds have quite an appeal. You can expect the highest quality, environmentally conscious, distinctively grained wood available and they all come with theRead MoreLuck Co. Case Study Essay888 Words   |  4 Pagesdepending on what building materials are needed there are some alternatives such as wood, metal, steel, aluminum and other new artificial building materials. This is not an attractive industry for new entrants. Barriers to Entry are very high. These companies in the industry are operating on economies of scale that cannot be replicated. Incumbents who are operating with positive returns should continue their strategy and look for opportunities for growth. 3. Major competition in the mid-eastern regionRead MoreEnvironmental Impacts Of The Sustainability Goals976 Words   |  4 Pages(Leadership Council of the Sustainable Development Solutions Network 172) and the conservation of coastal and marine areas can be measured by collecting data on marine protected areas (GOC 5). It is more difficult to measure targets that are more broad and subjective. The success or failures of these targets are measured by monitoring programs, administering policies, law enforcement and assessing the environmental impacts (4). For example, targets 14.7 and 14.9, which look at the economical benefitsRead MoreSustainability, Protection And The Preservation Of The Environment Essay1409 Words   |  6 PagesAs we look back upon history, we have considered our planet to have a never ending supply of resources that humans need in order to satisfy their needs and wants. However, if you look at the world recently, humans have started to realize that these res ources aren’t unlimited and have started thinking about sustainability, protection and the preservation of the environment. Looking at the limited supply of natural resources and the increasing utilization due to the growing population and consumptionRead MorePollution And Environmental Impacts Of Acid Rain1536 Words   |  7 Pagesin all, sulfur dioxide is a very serious issue that needs to be addressed the only way to really mitigate it is to look into sustainable solutions. Sulfur dioxide falls under the vast umbrella of air pollution, so finding a way to mitigate it means once a solution is found most other air pollutants will be mitigated too. The easiest way to combat air pollution is to find a sustainable solution like solar, wind, and tidal power. â€Å"The way sulfur dioxide gets into the atmosphere is by burning fossilRead MoreGlobal Warming Is Becoming An Ecology Threat1364 Words   |  6 Pagesthere has been proven that global warming is actually becoming an Ecology threat. I want to give the reader an insight of how we humans are destroying the planet Earth. The planet Earth is only getting worse; therefore we humans must practice more sustainable acts. Did you know that office building use approximately 19 percent of all energy consumed in the United States, and although the U.S. is only 5 percent of the world’s population, Americans consume 26 percent of the world’s energy. This is a hugeRead MoreConstruction Of Construction And Construction Management1412 Words   |  6 Pagesrelated. These Private construction projects come in all different sizes and shapes, making it easier to break the projects out into sub categories like commercial construction, industrial construction and residential construction. when the work is taking place at a single family residence or a residential of 4 houses a or less it would be consider residential. The Construction of any buildings or similar structures for commercial purposes it would be considers commercial construction. Another example

Analysis Of Beverly Tatum s Why Are All The Black Kids...

Racism is actually a topic that seems to be tabooed world-wide. In the first chapter of Beverly Tatum’s â€Å"Why Are All the Black Kids Sitting Together in the Cafeteria† she discusses racism and all of its components. In this chapter she discusses white privilege, active and passive racism, prejudice and much more. Beverly explains how racism is â€Å"a system of institutional policies and cultural messages that is advantageous to white people and disadvantageous to people of color†. This would explain how white people continue to be at a higher advantage and benefit from racism. This would be called white privilege. In this chapter, Beverly Tatum also discusses the differences between racial identity and ethnic groups. Even in 2015, there are still clear signs of not only racism but white privilege as well. African Americans are killed every single day yet people still believe this isn’t a racial issue. If a white person were to be killed by a black police officer in â€Å"self-defence† there would be total pandemonium. There’s many cases where a white police officer/person was able to get off on murder when the victim was black. Tamir Rice, Sandra Bland, Mike Brown, and Sam Dubose are prime examples of police brutality. There was even a hashtag that was started to raise awareness on these issues. The hashtag â€Å"#BLACKLIVESMATTER† is definitely more informative than news stations today. News stations are always able to twist the story to benefit the white person more. They’ll call massShow MoreRelatedWhy Are All The Black Kids Sitting Together Essay1293 Words   |  6 PagesIn her book â€Å"Why Are All the Black Kids Sitting Together in the Cafeteria?† , Beverly Daniel Tatum, explores the identity of racial development in the United States. She analyzes the definition of racism as well as the development of racial identity. Along with these topics she in turn offers possible solutions to racial problems that plague us today. Tatum uses David Wellman’s definition of racism to set up the way racism is talked about in this book, however I mildly disagree with this definitionRead More Teaching Race Explicitly in the Classroom Essay4727 Words   |  19 PagesMany literacy experts point out the fact that at the college level, black students who attend all-black schools tend to be more successful than those attending predominantly white schools. Even though these schools often lack resources and financial stability, they nonetheless produce more high achieving black students than predominantly white schools. For instance, according to Fleming, black students attending Historically Black Universities and Colleges (HBUC) have higher graduation rates than

Marketing Fundamentals Business Strategy and Recommendations

Question: Describe about the Marketing Fundamentals for Business Strategy and Recommendations. Answer: Background Summary This report helps to know about Open Family Australia. It shows the organizations overview and service description, companys micro and macro environment, market segmentation, market targeting and consumer profile, differentiation and positioning. Open Family Australia is an organization that belongs to the part of youth service providers of Australia among non-profit sectors of the country. Open Family Australia observed that school dropout rate is increasing among Australian youth thereby rendering them jobless due to lack of skills and knowledge. The aim of the organisation is to help such individuals in Melbourne. Further, the organisation is affected by changing social trend of increased dropout and family issues and low economic status of certain groups that provide it with its customers. Moreover, stable political parties, government agencies and community help the organisation in its endeavors. The target market of the organization divided into two parts in the one part it con tain the poor youth and the another part of the target market consists of different excited youth between the age group of 18 to 35 years who are accountable for providing the service to the target customers. Further, the organization requires appropriate promotional strategy that will help in obtaining significant market share in this field. Moreover, the company seeks to position itself as the best service provider to the youth in Melbourne by building a distinct brand image among its target market. Further, it seeks to differentiate it services by adding a touch of sympathy, empathy and care to it for helping its clients. The purpose of this report is to highlight the role and aspects of integrated marketing mix in promotion strategy for Open Family Australia. Further, recommendations for promotional tools that can be used to establish the organisation as brand and create awareness among people about their services and ways to volunteer and donate for the organisation has been provided. Promotional Mix Integrated Marketing Communication refers to introduction of all the techniques of brand promotion to promote a specific products and services along with target customers. In integrated marketing communication, all aspects of marketing communication work mutually for improving sales of products and services (Blakeman, 2014). It is essential to know about customers perceptions about the companys product for the marketers (Chitty, Barker, Valos, and Shimp, 2011). Integrated Marketing communication tools include various methods for promoting a service such as advertising, direct marketing, sponsorship marketing, promoting through social media like Twitter, Facebook, etc. Integrated marketing communications includes coordination and integration of boulevard, communication tools and sources within the organization that minimizes the cost of services and maximizes the impact on customers (Yeshin, 2012). Promotion mix focuses mainly on the customers and ways to sell and deliver products and services to the customers. While,integrated marketing communication focuses on all the components of the marketing mix such as price, product, promotion and place. Integrated marketing communication play an important role to provide the proper information to large audience. Integrated marketing communication is essential for direct interaction with the customers. Moreover, it not only promotes the products and services but also develops trust among the customers who would always join. Integrated marketing communication provides a large variety of options, which assist the companies to connect easily with the target customers. It helps in creating awareness about the services with advertising and other tools of integrated marketing communication (Olenski, 2013). It is important for the growth of the organization and customer retention. Organizations understand the worth of strategically integrating the large communications functions rather than having them operate autonomously. Integrated marketing communication is one of the simplest ways for an organization to maximize the profits on its investment in promotion and marketing. IMC is considered as a key element of competitive advantage by various organizations because sales and profit are increased while saving the money, stress and time (Saeed et al., 2013). Recommended Promotion Tools and Elements Integrated marketing communication uses various tools that help to promote the product and service of organization that includes personal selling, advertising, direct marketing, sales promotion and sponsorship (Blakeman, 2014). Further, it includes various social media tools such as Facebook, Instagram, Twitter, Snapchat, YouTube and many more. In the context of Open Family Australia NGO, promotional tools should be specific and cost saving as well as it should be fulfilling organizational objectives. It should use these promotional tools such as advertising, direct marketing, events and social media platforms because besides being cost effective, these promotional tools will provide better results to organization in terms of greater awareness and wider market reach. Advertising: Open Family Australia should use advertising to promote its services. Advertising refers to an organizational activity to promote the product and service. This organization can advertise its services by using some techniques that includes print media, official website and radio (Shimp and Andrews, 2012). These are specific tools for advertising the service of NGO. Open family Australia can use official website and print media that includes newspaper, posters and flyers. The organization can use official website to convey the message or information to public. It can upload photographs, videos and social events related information at the website. Website requires one time investment to build but it can be used as a cost-free advising too for the rest of its life. To attract maximum audience and increase greater awareness, the organization should used newspaper that can contain an article or advertisement about NGO, its services and volunteers contribution. All age group pe ople use newspapers that will help to attract large audience at low cost. Open family Australia can use posters and flyers for advertisement. Posters and flyers is an effective way to build awareness in public. It can contain a message or attractive tagline or some detailed information and message that can be easily distributed and display anywhere that includes all educational institutes, public transportation ways and stands and other public places (Farabi, 2012). It can attract large number of audience at low cost. These advertising tools helps in greater awareness and wider market reach. It provides information to audience at low cost. Therefore, Open Family Australia should use these advertising tools for promotion of NGO. Events: Open Family Australia should use event as a tool of integrated marketing communication to promote its services. Events refer to gathering of people to promote a product or service, convey a message and build the awareness among public (Vel and Sharma, 2010). The organization can organize various events for social welfare as well as they can share the social message with public. Organization can also tie up with small enterprises, educational institutes and other public places to conduct its events. The main objectives of organizing an event are to build awareness about social welfare. They can encourage the youth to work as volunteers and fill up application form at online or offline basis. At the time of event, volunteers can share their views, experiences and expectation from NGO with the audiences. Thus, audience can also ask some questions to them. It is a better way of share the views and experience with public. In the event, NGO can facilitate volunteers which will not only increase the morale of the one associated with the organisation, but also motivate others to join them. Therefore, it can be recommended that Open Family Australia should organize events that will help them to fulfill organizational as well as marketing objectives. Direct marketing: Direct marketing refers to directly communication with target audience using email, telephone and text message. This media helps to convey message to target audience as well as collect the customer data and feedback about the particular product and service provided by company (Percy, 2014). Open Family Australia can use direct marketing to promote the service and generate the awareness of people. They can directly inform large organization, political parties and government agencies via text message, telephone or emails for fund related help. Thus, Open Family Australia can raise the fund that can be used for social welfare and fulfill its objectives. Direct marketing will provide better result to Open Family Australia in terms of availing large donations for its welfare activities from corporate. Therefore, it should use this promotional tool. Social media: Currently, social media is an effective tool to convey information through social platforms like Facebook, Instagram, Twitter, Snapchat, YouTube and many more (Koontz and Mon, 2014). It is the best way to promote services among target audience. Social media helps in build public relations, create new contacts and convey information to large audience. Social media use Open Family Australia should use social media to promote the service via social media tools. They can interact with large number of audience and provide information about social welfare. They can upload NGO related the photographs, social welfare moments and memories on social media platforms where audiences review, likes and comment can shows their participation and interest. Further the organization can create an official page that should contain all information and regular updates. They can use Twitter to share the information about social welfare with public. Open Family Australia should use YouTube for sharing the videos and documentaries related to experiences of its members and volunteers (Schaffer, 2013). These video can also contain the activities and achievement of NGO to communicate that their work is genuine and is benefitting the society. It helps to generate awareness of audience for social welfare. Open Family Australia is targeting youth and in the current scenario, t he youth of Australia is actively participating at social media therefore the organization can convey their message via social media. As well as it can suggest to youth for work as voluntaries. Social media will help Open Family Australia in creating greater awareness and wider market reach. Hence, organization should use this promotional tool as it is also cost effective. Conclusion Open Family Australia is working towards the welfare of the society of Australia. The increased school dropouts, jobless youth, family issues and social isolation caused by technology provides large scope for the organisation to provide its services to the troubled youth aged between 15-25 years, which is also its target market. Moreover, the company can seek help from educated youth and other government and business organisations to volunteer in providing services and donate for the welfare of socially troubled and underprivileged youth. For this, the organisation needs to position and establish itself as a brand and generate awareness among its target market (clients and volunteers/donors) regarding its services and benefits created. Further, it has been recommended that Open Family should use advertising, events, direct selling and social media platforms like Instagram, Facebook, You Tube, etc. as a part of its integrated marketing strategy to create awareness, increase the percentage of members and volunteer applications. The company can use events and direct marketing to develop public relations, gain instant feedbacks and gauge reaction of its target market. Advertisement through newspaper, flyers and radio will act as a cost effective methods to reach large segments of target market. On the contrary, social media platforms can be used for content marketing to share stories and to upload videos of members that will share their experiences and benefits. Moreover, the organisation can use increase in number of members, volunteers and donors as a measure to gauge the success of its marketing campaign. Additionally, number of likes, shares and comments on social media platforms can also represent the extent to which the organisations content is being read, liked and shared by its target audience. This will help Open Family Australia to measure the success of its communication plan. References Chitty, W. Barker, N. Valos, M. Shimp, T. (2011) Integrated Marketing Communications. 3rdedn. United States: Cengage Learning Blakeman, R. (2014) Integrated Marketing Communication:Creative Strategy from Idea to Implementation. 2nd edn Lanham: Rowman Littlefield Yeshin, T. (2012) Integrated Marketing Communication. London: Routledge Olenski, S. (2013) Why Integrated Marketing Communications Is More Important Than Ever, Forbes. [Online].Available at: https://www.forbes.com/sites/steveolenski/2013/09/16/why-integrated-marketing-communications-is-more-important-than-ever/#1c7d1e5d2325 (Assessed: 16 December 2016) Saeed, R. Naeem, B. Bilal, M. and Naz, U. (2013) Integrated Marketing Communication: A Review Paper, Integrated Marketing Communication: A Review Paper, 5(5), pp.124-133 Blakeman, R. (2014) Integrated Marketing Communication: Creative Strategy from Idea to Implementation. Lanham: Rowman Littlefield. Farabi, Y. (2012) Marketing Plan of Virgin Australia. Munich: GRIN Verlag. Koontz,C. and Mon, L. (2014) Marketing and Social Media: A Guide for Libraries, Archives, and Museums. Lanham: Rowman Littlefield. Percy, L. (2014) Strategic Integrated Marketing Communications. UK: Routledge. Shimp,T. A. and Andrews, J. C. (2012) Advertising Promotion and Other Aspects of Integrated Marketing Communications. Boston: Cengage Learning. Schaffer, N. (2013) Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Hoboken: John Wiley Sons. Vel, P. and Sharme, R. (2010) Megamarketing an Event using Integrated Marketing communications, Event marketing, 11(6), pp. 1-21, [Online]. Available at: https://ro.uow.edu.au/cgi/viewcontent.cgi?article=1340context=dubaipapers (Accessed: 16 December 2016). Vel, P. and Sharma, R. (2010) Mega marketing an Event using Integrated Marketing communications, Event marketing, 11(6), pp. 1-21, [Online]. Available at: https://ro.uow.edu.au/cgi/viewcontent.cgi?article=1340context=dubaipapers (Accessed: 16 December 2016).

The NAACP Essay Example For Students

The NAACP Essay The National Association of the Advancement of Colored PeopleAlmost 500,000 Americans of all races are members of the National Association for the Advancement of Colored People (NAACP), the largest civil rights organization in the world and probably the largest secular citizens action agency in the nation. Founded in 1909, the NAACP is the oldest civil rights organization as well as the most powerful and the most respected today. The NAACP is the national spokesperson for black Americans and other minorities, and for those who support civil rights objectives in America. Organized in virtually every city and town where black Americans reside, the NAACP both articulates the grievances of black Americans and protects their rights by whatever legal means necessary (Join the NAACP). Many manners are used by the NAACP to accomplish their policy goals. Three such manners are grassroots activism, lobbying, and educating. We will write a custom essay on The NAACP specifically for you for only $16.38 $13.9/page Order now Marches, protests, canvassing, phone calls, and demonstrations are only a few devices used by the NAACP in their fight for equal rights (McBride). In October 1998, NAACP President and CEO Kweisi Mfume and eighteen other activists were arrested during a mass demonstration to protest the â€Å"shameful and hypocritical record† of the Supreme Court Justices in hiring minority clerks. The protest was held in front of the U.S. Supreme Court in Washington, D.C., with the crowd shouting â€Å"No justice, no peace† (â€Å"Activists Arrested†). The Justices up to that point had hired only seven black Americans out of 428 clerks. Groups that participated in the demonstration included the National Bar Association, the United Auto Workers, the National Organization for Women, as well as many others (â€Å"Activists Arrested†). Mfume also participated in a protest rally March 18, 1999, in front of New York City’s Police Headquarters to decry the police killing o f 22-year-old Amadou Diallo, an unarmed immigrant, the previous month. Mfume was expecting â€Å"direct, immediate action by the White House, the U.S. Justice Department and the NY Mayor’s Office† (â€Å"NY Protest†). On November 9, 1999, Florida Governor Jeb Bush â€Å"empowered the Board of Regents and the Florida Legislature to do away with Affirmative Action† with the proposal of the One Florida Initiative (Haggard). A coalition of civil rights, labor, women’s rights, federal and state legislators, and religious leaders called for a March on Tallahassee in order to demonstrate the amount of support that affirmative action has in the state. This is only done following a 25-hour sit-in led by Florida State Senator Kendrick Meek and Representative Tony Hill January 18-19, 2000. That sit-in ended when Governor Bush agreed to three public hearings on his One Florida Initiative (Haggard). For Election Day 2000, the Data Retrieval Team (DART) became f oot canvassers. This team was composed of volunteers who walked from house to house putting up door hangers/sample ballots and trying to influence the people at the doors to vote (â€Å"Election†). The homes targeted were not only those of black Americans, but of other minorities as well (Hilary). Since 1914, the NAACP Legislative Report Card has functioned as a presentation of significant civil rights votes taken in the United States Senate and the United States House of Representatives. This Report Card is intended to supply citizens with insight into the general voting habits of their congressional representatives and delegations. The latest edition contains votes taken from the 106th Congress through July 10, 2000. The Report Card provides legislation descriptions from both Houses, whether it passed or failed, and whether the NAACP agreed with or opposed the legislation. It also lists all Senators and Representatives, whether they voted for or against the NAACP position on legislation, and a grade based on the percentage of percentage of votes in agreement with the NAACP. Not surprisingly, most Democrats got A’s or B’s, and Republicans got D’s or F’s. The NAACP Washington Bureau, the department that specializes in lobbying, is in charge of this Legislative Report Card (Hilary). Since becoming the bureau director in 1997, Hilary Shelton has been responsible for advocating the NAACP agenda in Congress. The Bureau releases testimony with reference to hearings on certain bills. For example, they published Harold McDougall’s testimony at a hearing about including multiracial categories in the United States Census. Shelton has been pushing Congress to pass the Traffic Stops